Why I am not doing Black Friday and Indie Friday instead

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On the 27th of November Lykkefund Paper is celebrating Indie Friday: an individual, independent alternative to Black Friday.

Inspired by the Just a Card Indie Week Campaign, which gained more and more popularity in recent years, I decided to take my own turn on this day in 2020: All Lykkefund Paper customers will receive a free Indie Girl Greeting Card with their order.

 Indie Friday

The message I want to promote with this is to shine a light on all of us who take a different, more small business friendly approach on Black Friday.

Just like Sarah Hamilton, the artist who founded the above-mentioned campaign, I believe that with actions like these, we are indeed changing the way people shop: more conscious, sustainable and with a much higher interest in the actual people and stories behind our purchases.

Below you can find some of our Christmas Cards and general product details.

With this said: Welcome to Lykkefund Paper – your new favorite eco-friendly, hand-painted greeting card label from the Zurich illustrator Daniela-Karin Raffl.

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