“Great things are done by a series of small things brought together.”
Ecoffee Cup x Van Gogh Museum join forces to raise awareness of single-use waste, through the beauty of Vincent van Gogh.
This summer will see the global launch of the Van Gogh Museum collection of Ecoffee Cup reusable to-go cups. Featuring six of Vincent’s greatest works from the Van Gogh Museum, Amsterdam – Sunflowers, Flowering Plum Orchard, Almond Blossom, Old Vineyard with Peasant Woman, The Bedroom and Irises – the collection comes in two sizes, 400ml and 350ml.
Ecoffee Cup Brand Director, David McLagan elaborates about the partnership:
“We have always pursued a bold, colorful aesthetic, so these iconic Van Gogh Museum works are a natural fit for our brand. “Since we began, our mission has been a simple one and Vincent himself said that great things are done by a series of small things brought together. So if 2 million people chose to re-use just once a week, we would save a staggering 104 million cups from landfill each year.”
Made with natural, sustainable materials, Ecoffee Cup is light, bright and beautiful to drink from, with no plastic aftertaste. It is dishwasher safe, suitable for microwave reheat and should last for years if treated nicely. It also complies with 2021 European food contact regulations.
Each year over 300 billion single-use cups are manufactured. Less than 2% will ever be recycled. It’s an alarming statistic that Ecoffee Cup decided to do something about it. Founded in London in 2014, and now with its creative HQ in Amsterdam, Ecoffee Cup is one of Europe’s leading reusables brands, having sold over 7 million products since they began. With a strong focus on colour, texture and creativity, Ecoffee Cup has also worked with famous British artists such as William Morris, as well as up and coming creatives such as Emma J. Shipley.
The Van Gogh Museum in Amsterdam houses the world’s largest collection of van Gogh’s art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Gogh’s work takes visitors on a journey through his life and shows the ideas and ambition behind his art. The museum has over 2.1 million visitors from all over the world each year and reaches millions more through Facebook, Twitter, Instagram, WeChat, YouTube, LinkedIn and its website.
The Van Gogh Museum develops various products and services under the brand name ‘Van Gogh Museum Enterprises’ (VGME), inspired by the life and work of Vincent van Gogh. It is our mission to inspire diverse audiences by the life and work of Vincent van Gogh. Which is why products in the web shop and collaborations with different partners tell Vincent van Gogh’s story.
All products and services are being developed with Vincent van Gogh’s heritage in mind and all profits contribute to maintaining the Van Gogh Museum’s activities.