PiPPiCA IS SET TO CHANGE THE LANDSCAPE OF FASHION
With shoppers now demanding more from their chosen fashion brands – including real sustainability (no greenwashing) and inclusivity in both product offering and marketing – a need for innovation has become a necessity for those brands who want to reach a Gen Z customer base.
Fashion brand PiPPiCA has launched with this very focus. As pioneers in bio-circular fashion, they have launched a fashion brand where everything they produce can be composted and used to nourish the earth.
Along with innovation around biocircularity, the PiPPICA launch collection has been designed to ‘Dress ANY Gender’, with each piece created in a way that is not limited to traditional ‘menswear’ and ‘womenswear’ binary design.
The brand has also taken design to the next level with a collection that has been researched and designed to fit a wider range of body types, allowing for a better fit on purchase.
Founder, Dea Baker says PiPPiCA will lead the way in changing the landscape of fashion:
“PiPPiCA has been launched with a brand-new approach to fashion. A gender-neutral, shape-inclusive fashion brand – one built to run on biocircular processes. PiPPiCA will address the needs of a much more socially aware and forward-thinking consumer. We hope to collaborate with other brands so that we can become the change that the fashion industry truly needs.”
PiPPiCA is making it’s first appearance at London Fashion Week on Saturday 17th September 2022. PiPPiCA’s launch collection will be live streamed from the event.
PiPPiCA was designed with people and planet in mind. As the first bio-circular fashion brand, we design for a new generation of customer. More than just being sustainable, the brand is gender neutral, shape inclusive, and does not sacrifice style.
The designs represent the true diversity of our community, both within the Pipicca team and in the customers we serve. We believe that clothing is a true reflection of personal style, whatever that may be.